{"title":"New Mom Recovery","description":"\u003ch2\u003eGentle comfort for postpartum and new mom days\u003c\/h2\u003e\n\u003cp\u003eNew mom life can feel beautiful, emotional and exhausting all at once. This collection includes practical comfort items selected to support rest, recovery routines and everyday postpartum care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft essentials for new mom comfort\u003c\/li\u003e\n\u003cli\u003eHelpful products for rest, recovery and daily routines\u003c\/li\u003e\n\u003cli\u003eThoughtful baby shower and postpartum gift ideas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese products are for everyday comfort and support only. They are not medical devices. Please speak to your OB-GYN, midwife or healthcare professional for postpartum health concerns.\u003c\/p\u003e","products":[{"product_id":"seamless-maternity-comfort-briefs","title":"Seamless Maternity Comfort Briefs","description":"\u003ch3\u003eSoft comfort for a growing bump\u003c\/h3\u003e\u003cp\u003eSeamless maternity briefs designed for gentle everyday comfort during pregnancy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft, breathable feel for daily wear\u003c\/li\u003e\n\u003cli\u003eSeamless design for a smooth fit under clothing\u003c\/li\u003e\n\u003cli\u003eGentle low-waist shape made for bump comfort\u003c\/li\u003e\n\u003cli\u003eUseful through different stages of pregnancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e mums-to-be who want simple, comfortable underwear that feels easy to wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare note:\u003c\/strong\u003e Please check the size guide before ordering.\u003c\/p\u003e","brand":"Pregnancy Essentials","offers":[{"title":"Lavender Purple \/ Medium (Under 110 lb)","offer_id":58372060676480,"sku":"SU00005391-Ohyakura purple-Within m 50kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Purple \/ Large (110–132 lb)","offer_id":58372060709248,"sku":"SU00005391-Ohyakura purple-L 50-60kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Purple \/ XL (132–154 lb)","offer_id":58372060742016,"sku":"SU00005391-Ohyakura purple-Xl 60-70kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lavender Purple \/ 2XL (154–176 lb)","offer_id":58372060774784,"sku":"SU00005391-Ohyakura purple-Xxl 70-80kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Sage Green \/ Medium (Under 110 lb)","offer_id":58372060807552,"sku":"SU00005391-Willow smoke green-Within m 50kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Sage Green \/ Large (110–132 lb)","offer_id":58372060840320,"sku":"SU00005391-Willow smoke green-L 50-60kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Sage Green \/ XL (132–154 lb)","offer_id":58372060873088,"sku":"SU00005391-Willow smoke green-Xl 60-70kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Sage Green \/ 2XL (154–176 lb)","offer_id":58372060905856,"sku":"SU00005391-Willow smoke green-Xxl 70-80kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Medium (Under 110 lb)","offer_id":58372060938624,"sku":"SU00005391-Snow bud skin-Within m 50kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Large (110–132 lb)","offer_id":58372060971392,"sku":"SU00005391-Snow bud skin-L 50-60kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ XL (132–154 lb)","offer_id":58372061004160,"sku":"SU00005391-Snow bud skin-Xl 60-70kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ 2XL (154–176 lb)","offer_id":58372061036928,"sku":"SU00005391-Snow bud skin-Xxl 70-80kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Warm Beige \/ Medium (Under 110 lb)","offer_id":58372061069696,"sku":"SU00005391-Rock tea skin-Within m 50kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Warm Beige \/ Large (110–132 lb)","offer_id":58372061102464,"sku":"SU00005391-Rock tea skin-L 50-60kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Warm Beige \/ XL (132–154 lb)","offer_id":58372061135232,"sku":"SU00005391-Rock tea skin-Xl 60-70kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Warm Beige \/ 2XL (154–176 lb)","offer_id":58372061168000,"sku":"SU00005391-Rock tea skin-Xxl 70-80kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cloud White \/ Medium (Under 110 lb)","offer_id":58372061200768,"sku":"SU00005391-Cloud gauze white-Within m 50kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cloud White \/ Large (110–132 lb)","offer_id":58372061233536,"sku":"SU00005391-Cloud gauze white-L 50-60kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cloud White \/ XL (132–154 lb)","offer_id":58372061266304,"sku":"SU00005391-Cloud gauze white-Xl 60-70kg","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cloud White \/ 2XL (154–176 lb)","offer_id":58372061299072,"sku":"SU00005391-Cloud gauze white-Xxl 70-80kg","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/5436\/7616\/files\/8d87dd7c-de22-4488-a092-cb7a549df225.jpg?v=1783033065"},{"product_id":"lavender-scented-relaxation-oil","title":"Lavender Scented Relaxation Oil","description":"\u003ch3\u003eA calming lavender scent for quiet moments\u003c\/h3\u003e\u003cp\u003eA small lavender-scented oil for creating a soft, relaxing atmosphere at home.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle lavender fragrance for calm routines\u003c\/li\u003e\n\u003cli\u003eUseful for diffuser or room-scent style use where suitable\u003c\/li\u003e\n\u003cli\u003eCompact 10ml size\u003c\/li\u003e\n\u003cli\u003eSimple addition to rest time or self-care moments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e creating a calm-feeling space during rest time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety note:\u003c\/strong\u003e Do not use directly on skin unless properly diluted. During pregnancy, check with your midwife, GP or healthcare professional before using essential oils.\u003c\/p\u003e","brand":"Pregnancy Essentials","offers":[{"title":"Lavender Oil - 10 ml","offer_id":58372061954432,"sku":"SU00048118-grass lavender Lavender10ml","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/5436\/7616\/files\/b09fb751-46d7-4f7a-8c7f-ee97468e921e.jpg?v=1783033274"},{"product_id":"maternity-nursing-bra-gentle-support","title":"Maternity Nursing Bra with Gentle Support","description":"\u003ch3\u003eGentle support for pregnancy and nursing\u003c\/h3\u003e\u003cp\u003eA soft maternity nursing bra made for everyday comfort during pregnancy and after birth.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComfort-focused design for daily wear\u003c\/li\u003e\n\u003cli\u003eGentle support without a heavy feel\u003c\/li\u003e\n\u003cli\u003eEasy nursing-friendly style for feeding routines\u003c\/li\u003e\n\u003cli\u003eSoft fit for changing body needs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e mums-to-be and new mums who want a simple, comfortable nursing bra.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit note:\u003c\/strong\u003e Please check the size guide before ordering.\u003c\/p\u003e","brand":"Pregnancy Essentials","offers":[{"title":"Black \/ Medium (34 B\/C\/D)","offer_id":58372068442496,"sku":"SU00161644-Black-M  75BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large (36 B\/C\/D)","offer_id":58372068475264,"sku":"SU00161644-Black-L80  BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL (38 B\/C\/D)","offer_id":58372068508032,"sku":"SU00161644-Black-XL  85BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL (40 B\/C\/D)","offer_id":58372068540800,"sku":"SU00161644-Black-XXL  90BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ Medium (34 B\/C\/D)","offer_id":58372068573568,"sku":"SU00161644-light blue-M  75BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ Large (36 B\/C\/D)","offer_id":58372068606336,"sku":"SU00161644-light blue-L80  BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL (38 B\/C\/D)","offer_id":58372068639104,"sku":"SU00161644-light blue-XL  85BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL (40 B\/C\/D)","offer_id":58372068671872,"sku":"SU00161644-light blue-XXL  90BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Purple \/ Medium (34 B\/C\/D)","offer_id":58372068704640,"sku":"SU00161644-Light purple-M  75BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Purple \/ Large (36 B\/C\/D)","offer_id":58372068737408,"sku":"SU00161644-Light purple-L80  BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Purple \/ XL (38 B\/C\/D)","offer_id":58372068770176,"sku":"SU00161644-Light purple-XL  85BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Light Purple \/ 2XL (40 B\/C\/D)","offer_id":58372068802944,"sku":"SU00161644-Light purple-XXL  90BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Medium (34 B\/C\/D)","offer_id":58372068835712,"sku":"SU00161644-skin color-M  75BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Large (36 B\/C\/D)","offer_id":58372068868480,"sku":"SU00161644-skin color-L80  BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ XL (38 B\/C\/D)","offer_id":58372068901248,"sku":"SU00161644-skin color-XL  85BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ 2XL (40 B\/C\/D)","offer_id":58372068934016,"sku":"SU00161644-skin color-XXL  90BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Rose Red \/ Medium (34 B\/C\/D)","offer_id":58372068966784,"sku":"SU00161644-Carmine-M  75BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Rose Red \/ Large (36 B\/C\/D)","offer_id":58372068999552,"sku":"SU00161644-Carmine-L80  BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Rose Red \/ XL (38 B\/C\/D)","offer_id":58372069032320,"sku":"SU00161644-Carmine-XL  85BCD","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Rose Red \/ 2XL (40 B\/C\/D)","offer_id":58372069065088,"sku":"SU00161644-Carmine-XXL  90BCD","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/5436\/7616\/files\/41343b71-caa2-4077-9908-ec388fe5ed4c.jpg?v=1783034236"},{"product_id":"soft-maternity-nursing-bra","title":"Soft Maternity Nursing Bra","description":"\u003ch3\u003eSoft comfort for feeding and everyday wear\u003c\/h3\u003e\u003cp\u003eA simple maternity nursing bra designed to feel soft, flexible and easy to wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComfortable design for pregnancy and nursing\u003c\/li\u003e\n\u003cli\u003eEasy-feel fit for everyday routines\u003c\/li\u003e\n\u003cli\u003eSoft support for rest, home and daily wear\u003c\/li\u003e\n\u003cli\u003eUseful for hospital bag preparation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e mums preparing for birth and new mums who want gentle comfort.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit note:\u003c\/strong\u003e Please check the size guide before ordering.\u003c\/p\u003e","brand":"Pregnancy Essentials","offers":[{"title":"Black \/ Medium","offer_id":58372069130624,"sku":"SU00093143-Black-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ Large","offer_id":58372069163392,"sku":"SU00093143-Black-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":58372069196160,"sku":"SU00093143-Black-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":58372069228928,"sku":"SU00093143-Black-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":58372069261696,"sku":"SU00093143-Black-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Medium","offer_id":58372069294464,"sku":"SU00093143-Pink-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Large","offer_id":58372069327232,"sku":"SU00093143-Pink-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XL","offer_id":58372069360000,"sku":"SU00093143-Pink-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 2XL","offer_id":58372069392768,"sku":"SU00093143-Pink-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 3XL","offer_id":58372069425536,"sku":"SU00093143-Pink-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Medium","offer_id":58372069458304,"sku":"SU00093143-Skin color-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ Large","offer_id":58372069491072,"sku":"SU00093143-Skin color-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ XL","offer_id":58372069523840,"sku":"SU00093143-Skin color-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ 2XL","offer_id":58372069556608,"sku":"SU00093143-Skin color-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Nude \/ 3XL","offer_id":58372069589376,"sku":"SU00093143-Skin color-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Medium","offer_id":58372069622144,"sku":"SU00093143-Yellow-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ Large","offer_id":58372069654912,"sku":"SU00093143-Yellow-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ XL","offer_id":58372069687680,"sku":"SU00093143-Yellow-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 2XL","offer_id":58372069720448,"sku":"SU00093143-Yellow-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 3XL","offer_id":58372069753216,"sku":"SU00093143-Yellow-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ Medium","offer_id":58372069785984,"sku":"SU00093143-Khaki-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ Large","offer_id":58372069818752,"sku":"SU00093143-Khaki-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ XL","offer_id":58372069851520,"sku":"SU00093143-Khaki-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ 2XL","offer_id":58372069884288,"sku":"SU00093143-Khaki-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ 3XL","offer_id":58372069917056,"sku":"SU00093143-Khaki-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose \/ Medium","offer_id":58372069949824,"sku":"SU00093143-Bean paste powder-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose \/ Large","offer_id":58372069982592,"sku":"SU00093143-Bean paste powder-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose \/ XL","offer_id":58372070015360,"sku":"SU00093143-Bean paste powder-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose \/ 2XL","offer_id":58372070048128,"sku":"SU00093143-Bean paste powder-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Dusty Rose \/ 3XL","offer_id":58372070080896,"sku":"SU00093143-Bean paste powder-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Olive Brown \/ Medium","offer_id":58372070113664,"sku":"SU00093143-Brown green-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Olive Brown \/ Large","offer_id":58372070146432,"sku":"SU00093143-Brown green-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Olive Brown \/ XL","offer_id":58372070179200,"sku":"SU00093143-Brown green-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Olive Brown \/ 2XL","offer_id":58372070211968,"sku":"SU00093143-Brown green-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Olive Brown \/ 3XL","offer_id":58372070244736,"sku":"SU00093143-Brown green-XXXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Medium","offer_id":58372070277504,"sku":"SU00093143-Gray-M","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ Large","offer_id":58372070310272,"sku":"SU00093143-Gray-L","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ XL","offer_id":58372070343040,"sku":"SU00093143-Gray-XL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 2XL","offer_id":58372070375808,"sku":"SU00093143-Gray-XXL","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 3XL","offer_id":58372070408576,"sku":"SU00093143-Gray-XXXL","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/5436\/7616\/files\/3924e20b-3df7-464c-8643-09707db4197b.jpg?v=1783034294"},{"product_id":"dried-flower-bath-salt-balls","title":"Dried Flower Bath Salt Balls","description":"\u003ch3\u003eA small self-care treat for calm bath moments\u003c\/h3\u003e\u003cp\u003eDried flower bath salt balls made for a soft, relaxing bath-time routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePretty dried flower look for a gentle self-care feel\u003c\/li\u003e\n\u003cli\u003eSimple bath-time addition for quiet evenings\u003c\/li\u003e\n\u003cli\u003eHelpful as a small gift for mums-to-be\u003c\/li\u003e\n\u003cli\u003eEasy to store with other self-care essentials\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e calm self-care moments and gentle bath-time routines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSafety note:\u003c\/strong\u003e Avoid very hot baths during pregnancy. Stop use if irritation occurs, and check with your midwife, GP or healthcare professional if you are unsure whether bath salts are suitable for you.\u003c\/p\u003e","brand":"Pregnancy Essentials","offers":[{"title":"40g x 9 - Purple Box \/ Standard","offer_id":58372082106752,"sku":"SU00118064-40g�9 Purple Box-Default","price":24.99,"currency_code":"USD","in_stock":true},{"title":"40g x 9 - Pink Box \/ Standard","offer_id":58372082139520,"sku":"SU00118064-40g�9 Pink Box-Default","price":24.99,"currency_code":"USD","in_stock":true},{"title":"60g x 12 - Pink Box \/ Standard","offer_id":58372082172288,"sku":"SU00118064-60g�12 Pink Box-Default","price":29.99,"currency_code":"USD","in_stock":true},{"title":"60g x 12 - Dried Flower Box \/ Standard","offer_id":58372082205056,"sku":"SU00118064-60g�12 DriedFlower-Default","price":29.99,"currency_code":"USD","in_stock":true},{"title":"60g x 12 - Gift Box \/ Standard","offer_id":58372082237824,"sku":"SU00118064-60g�12 GiftBox-Default","price":29.99,"currency_code":"USD","in_stock":true},{"title":"60g x 6 - Gift Box \/ Standard","offer_id":58372082270592,"sku":"SU00118064-60g�6 GiftBox-Default","price":22.99,"currency_code":"USD","in_stock":true},{"title":"120g - Pink Cloud \/ Standard","offer_id":58372082303360,"sku":"SU00118064-120g Pink Cloud-Default","price":14.99,"currency_code":"USD","in_stock":true},{"title":"80g x 12 - Holiday Box \/ Standard","offer_id":58372082336128,"sku":"SU00118064-80g�12 ChristmasBox-Default","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/5436\/7616\/files\/816da8ac-78a4-4daf-8065-d03d65f21a43.jpg?v=1783034466"}],"url":"https:\/\/pregnancyessentials-store.myshopify.com\/collections\/new-mum-recovery.oembed","provider":"Pregnancy Essentials","version":"1.0","type":"link"}